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The Gem and Jewellery Export Promotion Council of India organized the event, which was supported by the ministry of commerce and industrial. The event was officially launched on 15 August. From the opening ceremony to the closing of the event, the first day attracted a large crowd. As they wore the exquisite jewellery creations, Bollywood actresses and models walked down the ramp. The stunning Katrina Kaif, and the brilliant Deepika Padukone were the stars of the first day. Siddharth Mallya, the son of a liquor baron, was cheering on Deepika as she walked down the ramp. Deepika Padukone looked amazing in a gold-coloured net lehanga with sparkling kundan jewelry. Deepika took a graceful stride down the ramp to show support for Farah Khan, a jewellery designer whose collection is inspired by India. Katrina Kaif walked down the ramp at Nakshatra Diamond Jewellery's Mumbai event. In a Neeta Lulla Lehenga in peach, the actress showcased her beautiful curves.On the first two days of the event, seven designers displayed their collections with brief breaks between each session. These jewellery pieces were heavily inspired by traditional Indian designs such as Nizam's jewellery, and royal Mughal era jewellery. They also featured rose-cut diamonds, jade, and rubies in yellow and white gold.
Bridal sets, classic designs and large layouts were the most sought-after markets. Designers aimed to broaden the market scope by focusing on U.S. and West European markets, while displaying their collections on the catwalk.
Gem & Jewellery Export Promotion Council (GJEPC), Sanjay Kothari says that IIJW is designed to promote India's high-end jewelry to a wider audience. It was intended to attract attention from local media - Miss India joined Bollywood stars -
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